Product innovation

If you are actively thinking about innovation and planning to explore new avenues, we will work together to help you chart your unique route for product innovation.

A clear vision forms the basis for a well-prepared start to the product innovation process.

product innovation

We put the market and the user at the centre. Together, we investigate where the added value lies. This forms the starting point for meaningful product innovation.

Our services cover a complete product development process. Depending on your request, we offer innovative product design, perfect detailing, high-quality engineering and great guidance on production start-up and implementation – all important building blocks for your success in the market.

product innovation

Based on analyses of users, the market and your company, we jointly seek opportunities for product development. We guide workshops to determine the innovation focus with you and to give direction to your innovation project. The results of these sessions form the starting point for successful product innovations. With design research, we identify the conditions for successful product innovations.

Our method consists of a combination of design thinking and business thinking to describe possible solutions for the company and user in different scenarios: a complex and interesting puzzle where the impact on all stakeholders is mapped out. The outcomes provide valuable insights for product innovations.

product innovation

However, a good idea for a product innovation doesn’t necessarily mean a working solution. To develop all aspects down to the last detail, we often need other disciplines besides our own expertise. We enjoy working with our external network of dedicated specialists.

Our approach results in successful products and services which are often awarded international design prizes. That’s why a large number of clients work with us on a long-term basis. For us, that is the ultimate sign of appreciation.

More information

More information about product innovation?
Curious about what npk design can do for you?
Please do not hesitate to contact Herman van der Vegt.
Herman van der Vegt

Examples of successful product innovation

ASML by npk design


35+ years cooperation between ASML and npk design