UI design starts by analysing the interaction and behaviour of intended users. Using research techniques such as context mapping, we map out the customer journey. In this process, we work with real users.

We use the gained insights to improve and modify the interaction. Later, we translate these insights into concepts for menu structure and graphic layout.

Presenting simulations to potential users is embedded in the routine of our design process, leading to optimisation of the interaction with the interface.

User studies and user testing take place at a very early stage, sometimes even with cardboard models and mock-ups. This often yields valuable information that we use to make further optimisations in the UI design.

When you launch your service or product, early usage evaluation is valuable. Here too, we can provide support. We set up user studies that allow us to test and optimise critical usage elements early on.

npk design has its own graphics team. Whether it involves digital or analogue communication, our expertise in graphic user interfaces, animations, info graphics, brand communication, manuals and packaging often adds great value to innovation projects.